The ideal Lids® customer comes in the store (for this example we will use an avid Golden State Warriors fan).

45 year old male wanting a Warriors hat. Next to the hats, he sees a hoodie (the bay area is perfect for the hoodie with its chilly weather often). He thinks 'a hat and a hoodie, it's my payday, I'll get them both!'

Then, he sees the shiny Warriors dog tag hanging on the manekin with the hoodie and he's like 'I haven't seen these before'. Upon further, closer inspection, he sees that it is $39.99 and he's already near his budgeted limit for this trip into Lids® but it is crazy nice. Then he notices something really special about this dog tag.

It Has A Piece Of The Floor That Was What The Warriors Played On At The Chase Center!

There is a home version and an away version and now he is really going to crunch the numbers on his budget for this trip to Lids®!

He says inwardly 'I will cook at home 5 times this month instead of eating out', 'I will buy my coffee at 7-11 instead of Starbucks, I gotta have these!'

What happens next in the story is the kicker.

The pop-up (website)/salesperson (In store) as he's walking away without buying, lets him know, There Is A Bundle Option For Saving (sorry State Farm, this is Lids® story)!!